At NAHBS, we took a closer look at the ATR wheelset, and we noticed that Reynolds decided to go with their in-house hubs, which were able to make these wheels more affordable at $1550, which could be rightly compared to the BLACKLABEL 29 TR tubeless mountain wheel, which runs at $2400 (the latter uses DT Swiss 240s hubs, which we saw at Winter Press Camp last year). The affordability comes with a marginal increase of weight, from the BLACKLABEL’s 1500g to the ATR’s 1535g.
With the use of different end caps, the ATR wheelset converts from quick release to a 15mm thru axle front and a 12mm (x142mm) thru axle rear. Currently, there is no conversion available for the 12mm thru axle front wheel. As we saw with the new Zipp offerings, the Reynolds ATR will also be able to take an XD cassette driver body, which can take a SRAM 10-42 11-speed cassette.
We’ve had a good results with the Reynolds Assault SLG Disc tubular wheelset (and be see long-term review in our next print mag), and we’re really excited about the tubeless nature and width of the ATR wheels, and are looking forward to testing a pair.

Reynolds’ All Terrain Road disc wheelset. NAHBS 2015. Last Fall, the Reynolds ATR was an adventure wheelset released only as a promotional item. With the increase in its popularity, the tubeless disc brake model will be released in the general lineup. © Cyclocross Magazine
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